Innovation : the five disciplines for creating what customers want /

Innovation : the five disciplines for creating what customers want /

Bibliographic Details
Main Author: Carson, Curtis Raymond
Other Authors: Wilmot
Format: Book
Published: New York: Crown Publishing Group, 2006.
Subjects:
Creative ability in business -- > Case studies
Organizational effectiveness -- > Case studies
Industrial management -- > Case studies
Technological innovations -- > Management -- > Case studies
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245 1 0 |a Innovation :   |b the five disciplines for creating what customers want /   |c Curtis R. Carlson and William W. Wilmot. 
260 # # |a New York:   |b Crown Publishing Group,   |c 2006. 
300 # # |a 356p;   |c 23cm. 
500 # # |a Includes bibliographical references and index 
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650 # 0 |a Organizational effectiveness --   |x Case studies  
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700 0 # |a Wilmot,   |h William W.  
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