APA (7th ed.) Citation

Hawkins, D. I. (2007). Consumer behavior: Building marketing strategy (10th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 10th ed. Boston: McGraw-Hill, 2007.

MLA (8th ed.) Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 10th ed. McGraw-Hill, 2007.