Consumer behavior : building marketing strategy /
| Main Author: | |
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| Format: | Book |
| Published: |
Boston:
McGraw-Hill,
2007.
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| Edition: | 10th ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxiv, 790p. + 1 CD-ROM (4 3/4in): col.ill; 23cm. |
| ISBN: | 9780071106689 0071106685 |