Consumer behavior : building marketing strategy /

Bibliographic Details
Main Author: Hawkins, Del I.
Format: Book
Published: Boston: McGraw-Hill, 2007.
Edition:10th ed..
Subjects:
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245 1 0 |a Consumer behavior :   |b building marketing strategy /   |c Dei I. Hawkins, David L. Mothersbaugh and Roger J. Best. 
250 # # |a 10th ed.. 
260 # # |a Boston:   |b McGraw-Hill,   |c 2007. 
300 # # |a xxiv, 790p. + 1 CD-ROM (4 3/4in):   |b col.ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Consumer behavior --   |x United States  
650 # 0 |a Market surveys --   |z United States  
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