Corporate reputation,the brand and the bottom line : powerful proven communication strategies for maximizing value /

Bibliographic Details
Main Author: Haywood, Roger
Format: Book
Published: London: Kegan Page, 2003.
Edition:3rd ed..
Subjects:
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245 1 0 |a Corporate reputation,the brand and the bottom line :   |b powerful proven communication strategies for maximizing value /   |c Roger Haywood. 
250 # # |a 3rd ed.. 
260 # # |a London:   |b Kegan Page,   |c 2003. 
300 # # |a xvi,313p;   |c 24cm. 
500 # # |a Includes bibliography and index 
650 # 0 |a Public relations  
650 # 0 |a Organizational effectiveness  
650 # 0 |a Corporate image  
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