Corporate reputation,the brand and the bottom line : powerful proven communication strategies for maximizing value /

Bibliographic Details
Main Author:	Haywood, Roger
Format:	Book
Published:	London: Kegan Page, 2003.
Edition:	3rd ed..
Subjects:	Public relations Organizational effectiveness Corporate image

Similar Items

Corporate reputation and competitiveness /
by: Davies, Gary
Published: (2003)

Reputation management /
by: Griffin, Gerry
Published: (2002)

Get it right corporate conduct /
by: AMPIKAIPAKAN, T. D.
Published: (1995)

The economist intelligent unit guide to building a global image /
by: MACKIEWICZ, Andrea
Published: (1993)

Managing your reputation : how to plan and run communications programmes that win friends and build success /
by: Haywood, Roger
Published: (1994)

Fame and fortune : hiw successful companies build winning reputations /
by: Fombrun, Charles J.
Published: (2004)

The soul of the corporation : how to manage the identity of your company /
by: Bouchikhi, Hamid
Published: (2008)

The 18 immutable of corporate reputation : creating, protecting & repairing your most valuable asset /
by: Alsop, Ronald J.
Published: (2004)

Wild West 2.0 : How To Protect And Restore Your Online Reputation On The Untamed Social Frontier /
by: Fertik, Michael
Published: (2010)

Reputation management : the key to successful public relations and corporate communication /
by: Doorley, John
Published: (2011)

Reputation, image, and impression management /
by: Bromley, D.B. (Dennis Basil)
Published: (1993)

Revival of the fittest : why good companies go bad and how great managers remake them /
by: Sull, Donald N.
Published: (2003)

Revival of the fittest : why good companies go bad and how great managers remake them /
by: Sull, Donald Norman
Published: (2003)

Why the Bottom Line Isn't! : How to build Value Through People and Organization /
by: Ulrich, David, 1953-

Corporate communications : convention, complexity, and critique /
by: Christensen, Lars Th?ger
Published: (2008)

All about PR /
by: Haywood, Roger
Published: (1984)

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /
by: Bates, Suzanne
Published: (2012)

Manage your reputation : how to plan public relations to build & the organization's most powerful asset /
by: Haywood, Roger
Published: (2002)

Manage the media : (don't let the media manage you) /
by: Holstein, William J.
Published: (2008)

Corporate social responsibility, governance and corporate reputation /
by: Gottschalk, Petter
Published: (2011)

Corporate image : for professional communicators /
by: BARRETT, Amanda
Published: (1988)

Running a public relations depatment /
by: Beard, Mike
Published: (1997)

Running a public relations depatment /
by: Beard, Mike
Published: (1997)

Managing communications in a crisis /
by: Ruff, Peter
Published: (2003)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Qualitative research methods in public relating and marketing communications /
by: Daymon,Christine
Published: (2011)

Corporate social responsibility : doing the most good for your company and your cause /
by: KOTLER, Philip
Published: (2005)

Understanding the bottom line /.
Published: (1993)

Communication by objectives /
by: Londgren, Richard
Published: (1983)

Public relations : values-driven approach /
by: Guth, David W
Published: (2007)

Public Relations : A values-Driven Approach /
by: Guth, David
Published: (2011)

The handbook of public relations and communication /
Published: (1991)

Effective PR management : a guide to corporate success /
by: WINNER, Paul
Published: (1990)

You can communicate : PR secrets for personal success.
by: Manallack, Stephen
Published: (2002)

Behind the bottom line : powering business life with spiritual wisdom /
by: Graves, Stephen R
Published: (2003)

Public relations : strategies and tactics /
Published: (2012)

Public relations : strategies and tactics /
Published: (2000)

Public relations in Asia Pacific : communicating effectively across culture /
by: Devereux, Mary M
Published: (2009)

Public relations cases : international perspective /
Published: (2010)

Power PR : a streetfighter's handbook to winning public relations /
by: HILL, Dennis Cole
Published: (1992)