APA (7th ed.) Citation

Fallon, P. (2006). Juicing the orange: Lesson in using creativity as a competitive marketing advantage. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Fallon, Pat. Juicing the Orange: Lesson in Using Creativity as a Competitive Marketing Advantage. Boston,Massachusetts: Harvard Business School Press, 2006.

MLA (8th ed.) Citation

Fallon, Pat. Juicing the Orange: Lesson in Using Creativity as a Competitive Marketing Advantage. Harvard Business School Press, 2006.

Warning: These citations may not always be 100% accurate.