Juicing the orange : lesson in using creativity as a competitive marketing advantage /

Bibliographic Details
Main Author: Fallon, Pat
Format: Book
Published: Boston,Massachusetts: Harvard Business School Press, 2006.
Subjects:
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100 1 # |a Fallon, Pat 
245 1 0 |a Juicing the orange :   |b lesson in using creativity as a competitive marketing advantage /   |c Pat Fallon and Fred senn. 
260 # # |a Boston,Massachusetts:   |b Harvard Business School Press,   |c 2006. 
300 # # |a vii, 227p:   |b ill;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Product management  
650 # 0 |a Marketing  
650 # 0 |a Creative ability in business  
999 |a 0000508536  |b BOOK  |c Main Non-Fiction  |e INTAN BK