Unleashing the power of PR : contrarian's guide to marketing and communication /
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| Format: | Book |
| Published: |
San Francisco:
John Wiley & Sons,
2006.
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| Series: | Jossey-Bass Business and Management Series
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| Item Description: | Includes index |
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| Physical Description: | xix, 245p; 24cm. |
| ISBN: | 9780787982799 |