Unleashing the power of PR : contrarian's guide to marketing and communication /

Bibliographic Details
Main Author: Weiner, Mark
Corporate Author: International Association of Business Communications
Format: Book
Published: San Francisco: John Wiley & Sons, 2006.
Series:Jossey-Bass Business and Management Series
Subjects:
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245 1 0 |a Unleashing the power of PR :   |b contrarian's guide to marketing and communication /   |c Mark Weiner. 
260 # # |a San Francisco:   |b John Wiley & Sons,   |c 2006. 
300 # # |a xix, 245p;   |c 24cm. 
490 0 # |a Jossey-Bass Business and Management Series 
500 # # |a Includes index 
650 # 0 |a Business communication  
650 # 0 |a Public relations  
650 # 0 |a Communications in marketing  
710 0 # |a International Association of Business Communications  
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