APA (7th ed.) Citation

V. Kumar & Reinartz. (2006). Customer relationship management: A databased approach. John Wiley & Sons.

Chicago Style (17th ed.) Citation

V. Kumar and Reinartz. Customer Relationship Management: A Databased Approach. New Jersey: John Wiley & Sons, 2006.

MLA (8th ed.) Citation

V. Kumar and Reinartz. Customer Relationship Management: A Databased Approach. John Wiley & Sons, 2006.

Warning: These citations may not always be 100% accurate.