Customer relationship management : a databased approach /

Bibliographic Details
Main Author: V. Kumar
Other Authors: Reinartz
Format: Book
Published: New Jersey: John Wiley & Sons, 2006.
Subjects:
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245 1 0 |a Customer relationship management :   |b a databased approach /   |c V. Kumar and Werner J. Reinartz. 
260 # # |a New Jersey:   |b John Wiley & Sons,   |c 2006. 
300 # # |a xxiv, 321p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Customer relations --   |x Management --   |x databased  
700 0 # |a Reinartz,   |h Werner J.  
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