Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /
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| Format: | Book |
| Published: |
Hoboken, N.J:
Wiley,
c2007.
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | viii, 296 p: ill; 24cm. |
| ISBN: | 9780471979937 |