Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /

Bibliographic Details
Main Author: Clancy, Kevin J.
Other Authors: Krieg
Format: Book
Published: Hoboken, N.J: Wiley, c2007.
Subjects:
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090 0 0 |a 658.8   |b CLA 
100 1 # |a Clancy, Kevin J. 
245 1 0 |a Your gut is still not smarter than your head :   |b how disciplined, fact-based marketing can drive extraordinary growth and profits /   |c Kevin Clancy,Peter Krieg.. 
260 # # |a Hoboken, N.J:   |b Wiley,   |c c2007. 
300 # # |a viii, 296 p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Product management  
650 # 0 |a Marketing --   |x Decision making  
650 # 0 |a Marketing --   |x Management  
700 0 # |a Krieg,   |h Peter C  
999 |a 0000061560  |b BOOK  |c Main Non-Fiction  |e INTAN BK