Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /

Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /

Bibliographic Details
Main Author: Clancy, Kevin J.
Other Authors: Krieg
Format: Book
Published: Hoboken, N.J: Wiley, c2007.
Subjects:
Product management
Marketing -- > Decision making
Marketing -- > Management

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