APA (7th ed.) Citation

Barnes, J. G. (2006). Build your customer strategy: A guide to creating profitable customer relationships. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Barnes, James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships. New Jersey: John Wiley & Sons, 2006.

MLA (8th ed.) Citation

Barnes, James G. Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships. John Wiley & Sons, 2006.