The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /

Bibliographic Details
Main Author: Grant, John, 1964- (Author)
Format: Book
Language:English
Subjects:
Consumer behavior
Brand name products -- > Marketing
Brand name products -- > Psychological aspects
Brand name products -- > Social aspects
Lifestyles -- > Economic aspects
Description
Item Description:Includes index
Physical Description:xvii, 310 pages: illustrations; 24cm.
Bibliography:Bibliography: pages [289]-293
ISBN:0470027517
9780470027516

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