The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /

Bibliographic Details
Main Author: Grant, John, 1964- (Author)
Format: Book
Language:English
Subjects:
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245 1 4 |a The Brand Innovation Manifesto :   |b How to Build Brands, Redefine Markets and Defy Conventions /   |c John Grant. 
264 # 0 |a England  |b John Wiley & Sons, Ltd  |c [2006] 
264 # 0 |c ♭2006 
300 # # |a xvii, 310 pages:   |b illustrations;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
504 # # |a Bibliography: pages [289]-293 
583 # # |a LULUS 
650 # 0 |a Consumer behavior  
650 # 0 |a Brand name products --   |x Marketing  
650 # 0 |a Brand name products --   |x Psychological aspects  
650 # 0 |a Brand name products --   |x Social aspects  
650 # 0 |a Lifestyles --   |x Economic aspects  
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