APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

MLA (8th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

Warning: These citations may not always be 100% accurate.