Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant /

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee
Format: Book
Language:English
Subjects:
Description
Physical Description:xv, 240 pages: illustrations; 24cm.
Bibliography:Includes bibliographical references and index
ISBN:9781591396192
1591396190