APA (7th ed.) Citation

Shimp, T. A. (2007). Advertising, promotion, and other aspects of integrated marketing communications (Seventh Edition.). Thomson, South-Western.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Seventh Edition. Australia: Thomson, South-Western, 2007.

MLA (8th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Seventh Edition. Thomson, South-Western, 2007.