Advertising, promotion, and other aspects of integrated marketing communications /
| Main Author: | |
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| Format: | Book |
| Published: |
Australia:
Thomson, South-Western,
2007.
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| Edition: | Seventh Edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xxii, 629 p: ill.; 29cm. |
| ISBN: | 0324321430 |