|
|
|
|
| LEADER |
00791cam a2200241 7i4500 |
| 001 |
0000009069 |
| 005 |
20151104090000.0 |
| 005 |
##20151104111300.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 0324321430
|
| 039 |
# |
9 |
|y 201511041113
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.82
|b SHI
|
| 100 |
1 |
# |
|a Shimp, Terence A.
|
| 245 |
1 |
0 |
|a Advertising, promotion, and other aspects of integrated marketing communications /
|c Terence A.Shimp.-7th ed..
|
| 250 |
# |
# |
|a Seventh Edition.
|
| 260 |
# |
# |
|a Australia:
|b Thomson, South-Western,
|c 2007.
|
| 300 |
# |
# |
|a xxii, 629 p:
|b ill.;
|c 29cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and indexes.
|
| 650 |
# |
0 |
|a Sales promotion
|
| 650 |
# |
0 |
|a Communication in marketing
|
| 650 |
# |
0 |
|a Advertising
|
| 650 |
# |
0 |
|a Direct marketing
|
| 999 |
|
|
|a 0000061956
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|