Advertising, promotion, and other aspects of integrated marketing communications /

Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Published: Australia: Thomson, South-Western, 2007.
Edition:Seventh Edition.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.82SHI
Accession Item Category Format Status Notes
0000061956 Main Non-Fiction BOOK AVAILABLE