Truth : the new rules for marketing in a askeptical world /

Bibliographic Details
Main Author: Upshaw, Lynn B.
Format: Book
Published: New York: AMACOM, American Management Association, 2007.
Subjects:
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100 1 # |a Upshaw, Lynn B. 
245 1 0 |a Truth :   |b the new rules for marketing in a askeptical world /   |c Lynn B. Upshaw. 
260 # # |a New York:   |b AMACOM, American Management Association,   |c 2007. 
300 # # |a vii,279p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Integrity  
650 # 0 |a Marketing --   |x Decision making  
650 # 0 |a Marketing  
999 |a 0000062033  |b BOOK  |c Main Non-Fiction  |e INTAN BK