Asian brand strategy : how Asia builds strong brands /

Bibliographic Details
Main Author: Roll, Martin, 1967-
Format: Book
Published: Basingstoke: Palgrave Macmillan, 2006.
Subjects:
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100 1 # |a Roll, Martin,   |d 1967- 
245 1 0 |a Asian brand strategy :   |b how Asia builds strong brands /   |c Martin Roll. 
260 # # |a Basingstoke:   |b Palgrave Macmillan,   |c 2006. 
300 # # |a xviii, 254p:   |b ill., ports;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Brand name products --   |z Asia  
650 # 0 |a Product management --   |z Asia  
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