APA (7th ed.) Citation

Smith, J. L., & Flanagan. (2006). Creating competitive advantage: Give customers a reason to choose you over your competitors. Currency Doubleday.

Chicago Style (17th ed.) Citation

Smith, Jaynie L., and Flanagan. Creating Competitive Advantage: Give Customers a Reason to Choose You over Your Competitors. New York: Currency Doubleday, 2006.

MLA (8th ed.) Citation

Smith, Jaynie L., and Flanagan. Creating Competitive Advantage: Give Customers a Reason to Choose You over Your Competitors. Currency Doubleday, 2006.