Innovation, product development and commercialization : case studies and key practices for market leadership /

Bibliographic Details
Main Author: Rafinejad, Dariush, 1943-
Format: Book
Published: Ft. Lauderdale, FL: J. Ross Pub, 2007.
Subjects:
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020 # # |a 9781932159707  
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090 0 0 |a 658.503   |b RAF 
100 1 # |a Rafinejad, Dariush,   |d 1943- 
245 1 0 |a Innovation, product development and commercialization :   |b case studies and key practices for market leadership /   |c Dariush Rafinejad. 
260 # # |a Ft. Lauderdale, FL:   |b J. Ross Pub,   |c 2007. 
300 # # |a xxvii,403p:   |b ill;   |c 27cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a New products --   |x Marketing  
650 # 0 |a Product management  
999 |a 0000062427  |b BOOK  |c Main Non-Fiction  |e INTAN BK