Greater good : how good marketing makes for better democracy /

Bibliographic Details
Main Author: Quelch, John A.
Other Authors: Jocz
Format: Book
Published: Boston, Mass: Harvard Bussiness Press, 2007.
Subjects:
Description
Item Description:Includes bibliographical references (p. 279-311) and index.
Physical Description:viii,331p; 25cm.
ISBN:9781422117354