Greater good : how good marketing makes for better democracy /

Bibliographic Details
Main Author: Quelch, John A.
Other Authors: Jocz
Format: Book
Published: Boston, Mass: Harvard Bussiness Press, 2007.
Subjects:
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100 1 # |a Quelch, John A. 
245 1 0 |a Greater good :   |b how good marketing makes for better democracy /   |c John A. Quelch, Katherine E. Jocz. 
260 # # |a Boston, Mass:   |b Harvard Bussiness Press,   |c 2007. 
300 # # |a viii,331p;   |c 25cm. 
500 # # |a Includes bibliographical references (p. 279-311) and index. 
650 # 0 |a Democracy  
650 # 0 |a Marketing  
700 0 # |a Jocz,   |h Katherine E.  
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