The soul of the corporation : how to manage the identity of your company /

The soul of the corporation : how to manage the identity of your company /

Bibliographic Details
Main Author:	Bouchikhi, Hamid
Other Authors:	Kimberly, 1942-
Format:	Book
Published:	Upper Saddle River, N.J: Wharton School Pub, 2008.
Subjects:	Corporate culture Corporate image Brand name products -- > Management

Similar Items

Corporate reputation and competitiveness /
by: Davies, Gary
Published: (2003)

Fame and fortune : hiw successful companies build winning reputations /
by: Fombrun, Charles J.
Published: (2004)

The 18 immutable of corporate reputation : creating, protecting & repairing your most valuable asset /
by: Alsop, Ronald J.
Published: (2004)

Get it right corporate conduct /
by: AMPIKAIPAKAN, T. D.
Published: (1995)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

The economist intelligent unit guide to building a global image /
by: MACKIEWICZ, Andrea
Published: (1993)

Corporate reputation,the brand and the bottom line : powerful proven communication strategies for maximizing value /
by: Haywood, Roger
Published: (2003)

The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /
by: Morgan, Adam
Published: (2004)

Corporate communications : convention, complexity, and critique /
by: Christensen, Lars Th?ger
Published: (2008)

Reputation management /
by: Griffin, Gerry
Published: (2002)

Branding Malaysia /
by: LS Sya
Published: (2005)

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /
by: Ries, Al
Published: (2004)

The right to brand: Levelling the brand playing field : Lessons from an emerging market /
by: Yasmin Merican
Published: (2013)

Brand society : how brands transform management and lifestyle /
by: Kornberger,, Martin
Published: (2010)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
by: Mark, Margaret
Published: (2001)

Havard Business Review on brand management.
Published: (1999)

Harvard Business Review on Brand Management.
Published: (1999)

The business of brands /
by: Miller, Jon
Published: (2004)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

B2B brand management /
by: KOTLER, Philip
Published: (2006)

How they started global brands : how 21 good ideas became great global businesses /
Published: (2011)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane
Published: (2008)

Relevance : making stuff that matters /
by: Manners, Tim
Published: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Lee Yohn, Denise
Published: (2014)

OBD : Obsessive Branding Disorder : THE BUSINESS OF ILLUSION AND THE ILLUSION OF BUSINESS /
by: Conley, Lucas

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Branding FOR DUMMIES /
by: Chiaravalle, Bill

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P.
Published: (2011)

Memahami jenama /
by: Cheverton, Peter
Published: (2009)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
by: Gregory, James R.
Published: (2007)

Global Malaysian Brands /
by: Carol Lin
Published: (2013)

Resurgence : the four stages of market-focused reinvention /
by: Carpenter, Gregory S.
Published: (2014)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Crainer, Stuart
Published: (2003)

B2B branding in Malaysia : a guide to building successful business-to-business brands /
by: Temporal, Paul
Published: (2006)

Wild West 2.0 : How To Protect And Restore Your Online Reputation On The Untamed Social Frontier /
by: Fertik, Michael
Published: (2010)

Brand management 101 : 101 lessons from real-world marketing /
by: Dhar, Mainak
Published: (2007)

Branding Malaysia /
by: Sya, LS
Published: (2005)

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /
by: Bates, Suzanne
Published: (2012)