Global brand integrity management : how to protect your product in today's competitive environment /

Bibliographic Details
Main Author: Post, Richard S.
Other Authors: Post
Format: Book
Published: New York: McGraw- Hill, 2008.
Subjects:
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245 1 0 |a Global brand integrity management :   |b how to protect your product in today's competitive environment /   |c Richard S. Post and Penelope N. Post.. 
260 # # |a New York:   |b McGraw- Hill,   |c 2008. 
300 # # |a xv, 309 p:   |b ill;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Brand name products  
650 # 0 |a Product management  
650 # 0 |a Product counterfeiting --   |x Prevention  
650 # 0 |a Trademark infringement --   |x Prevention  
700 0 # |a Post,   |h Penelope N.  
999 |a 0000062878  |b BOOK  |c Main Non-Fiction  |e INTAN BK