Global brand integrity management : how to protect your product in today's competitive environment /

Global brand integrity management : how to protect your product in today's competitive environment /

Bibliographic Details
Main Author: Post, Richard S.
Other Authors: Post
Format: Book
Published: New York: McGraw- Hill, 2008.
Subjects:
Brand name products
Product management
Product counterfeiting -- > Prevention
Trademark infringement -- > Prevention

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.827POS
Accession Item Category Format Status Notes
0000062878 Main Non-Fiction BOOK AVAILABLE

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