The fundamentals and practice of marketing /
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
Oxford:
Published on behalf of the Chartered Institute of Marketing and the CAM Foundation [by] Butterworth-Heinemann,
1995.
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| Edition: | Third Edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 324 p: ill; 24cm. |
| ISBN: | 8176490792 |