The fundamentals and practice of marketing /

Bibliographic Details
Main Author: Wilmshurst, John
Corporate Authors: CAM Foundation, Chartered Institute of Marketing
Format: Book
Published: Oxford: Published on behalf of the Chartered Institute of Marketing and the CAM Foundation [by] Butterworth-Heinemann, 1995.
Edition:Third Edition.
Subjects:
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245 1 4 |a The fundamentals and practice of marketing /   |c John Wilmshurst.-3rd ed.. 
250 # # |a Third Edition. 
260 # # |a Oxford:   |b Published on behalf of the Chartered Institute of Marketing and the CAM Foundation [by] Butterworth-Heinemann,   |c 1995. 
300 # # |a 324 p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
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710 0 # |a CAM Foundation.  
710 0 # |a Chartered Institute of Marketing  
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