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|a 658.8
|b WIL
|
| 100 |
1 |
# |
|a Wilmshurst, John.
|
| 245 |
1 |
4 |
|a The fundamentals and practice of marketing /
|c John Wilmshurst.-3rd ed..
|
| 250 |
# |
# |
|a Third Edition.
|
| 260 |
# |
# |
|a Oxford:
|b Published on behalf of the Chartered Institute of Marketing and the CAM Foundation [by] Butterworth-Heinemann,
|c 1995.
|
| 300 |
# |
# |
|a 324 p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Marketing
|
| 710 |
0 |
# |
|a CAM Foundation.
|
| 710 |
0 |
# |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 0000519934
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|