APA (7th ed.) Citation

Clow, K. E., & Baack. (2007). Integrated advertising, promotion and marketing communications (Third Edition.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Baack. Integrated Advertising, Promotion and Marketing Communications. Third Edition. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

MLA (8th ed.) Citation

Clow, Kenneth E., and Baack. Integrated Advertising, Promotion and Marketing Communications. Third Edition. Pearson Prentice Hall, 2007.