Integrated advertising, promotion and marketing communications /
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, NJ:
Pearson Prentice Hall,
2007.
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| Edition: | Third Edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxiii, 515 p: ill; 28cm. |
| ISBN: | 0131866222 |