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|z VLOAD
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| 090 |
0 |
0 |
|a 659.1
|b CLO
|
| 100 |
1 |
# |
|a Clow, Kenneth E.
|
| 245 |
1 |
0 |
|a Integrated advertising, promotion and marketing communications /
|c Kenneth E. Clow, Donald Baack.-3rd ed..
|
| 250 |
# |
# |
|a Third Edition.
|
| 260 |
# |
# |
|a Upper Saddle River, NJ:
|b Pearson Prentice Hall,
|c 2007.
|
| 300 |
# |
# |
|a xxiii, 515 p:
|b ill;
|c 28cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Communication in marketing
|
| 650 |
# |
0 |
|a Advertising
|
| 700 |
0 |
# |
|a Baack,
|h Donald
|
| 999 |
|
|
|a 0000061306
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|