Services marketing in Asia : a case book /

Bibliographic Details
Main Author: Wirtz, Jochen
Other Authors: Lovelock
Format: Book
Published: Singapore: Prentice Hall, 2005.
Subjects:
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100 1 # |a Wirtz, Jochen 
245 1 0 |a Services marketing in Asia :   |b a case book /   |c Jochen Wirtz, Christopher Lovelock. 
260 # # |a Singapore:   |b Prentice Hall,   |c 2005. 
300 # # |a xv, 454 p:   |b ill.,map;   |c 26cm. 
500 # # |a Includes bibliographical references. 
650 # 0 |a Service industries --   |x Marketing --   |x Case studies --   |z Asia  
700 0 # |a Lovelock,   |h Christopher H.  
999 |a 0000061212  |b BOOK  |c Main Non-Fiction  |e INTAN BK