Services marketing in Asia : a case book /

Services marketing in Asia : a case book /

Bibliographic Details
Main Author:	Wirtz, Jochen
Other Authors:	Lovelock
Format:	Book
Published:	Singapore: Prentice Hall, 2005.
Subjects:	Service industries -- > Marketing -- > Case studies -- > Asia

Similar Items

Cases in marketing management and strategy : an Asia-Pacific perspective /
Published: (1996)

Rethinking marketing : sustainable market-ing enterprise in Asia /
Published: (2003)

Cases in marketing management and strategy : an Asia- Pacific perspectiv /
by: Quelch, John A.
Published: (1996)

Services marketing : text, cases, and readings /
by: LOVELOCK, Christopher H.

Industrial marketing : cases and concepts /
by: COREY, E. Raymond
Published: (1983)

CASES IN MARKETING STRATEGY /
by: Hise, Richard T

Marketing management : strategy and cases /
by: DALRYMPLE, Douglas J.
Published: (1982)

Business strategy in Asia : a casebook /
by: Kulwant Singh
Published: (2001)

Marketing research : text and cases /
by: McGown, K. L, 1943-
Published: (1979)

Research methods in marketing and management /
by: Sethna, Beheruz N.
Published: (1984)

Cases in strategic marketing management : business strategies in muslim countries /
by: Quelch, John A.
Published: (2001)

Services management and marketing : studies in Malaysia /
Published: (2009)

Branding in Asia : the creation, development, and management of Asian brands for the global market /
by: Temporal, Paul
Published: (2001)

Rethinking marketing : sustainable market-ing enterprise in Asia /
Published: (2003)

Challenging corruption in Asia : case studies and a framework for action /
Published: (2004)

Cases and readings for marketing for nonprofit organizations /
by: Kotler, Philip
Published: (1983)

Customer service best practices : case studies and strategies;
Published: (2004)

Civil service systems in Asia /
Published: (2001)

Data-driven marketing : the 15 metrics everyone in marketing should know /
by: Jeffery, Mark
Published: (2010)

Case studies in Asian management /
Published: (2014)

Special blend : fusion management from Asia and the West/ Lynette Lithgow.
by: Lithgow, Lynette
Published: (2000)

Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business /
by: Michael, David C.
Published: (2002)

Corporate policy : a case book /
by: Schwartz, Julies J.
Published: (1978)

Corporate policy : a case book /
by: Schwartz, Julies J.
Published: (1978)

Marketing business in Asia : succeding with balanced scorecard /
by: Creelman, James
Published: (2005)

Marketing management : Asian perspective /
Published: (2003)

Services marketing : text, cases & reading /
by: LOVELOCK, Christopher H.
Published: (1984)

Special blend : fusion management from Asia and the West /
by: Lithgow, Lynette
Published: (2000)

Special blend : fusion management from Asia and the West /
by: Lithgow, Lynette
Published: (2000)

The customer service activity book : 50 activities for inspiring exceptional service /
by: Doane, Darryl S.
Published: (2005)

The customer service activity book : 50 activities for inspiring exceptional service /
by: Doane, Darryl S.
Published: (1200)

Malaysia service industries..
Published: (1994)

Professional services : text and cases /
by: DeLong, Thomas
Published: (2003)

Cases in strategic marketing management : business strategies in Latin America /
by: D'Andrea, Guillermo
Published: (2001)

Cases in strategic marketing management : business strategies in Latin America /
by: D'Andrea, Guillermo J.
Published: (2000)

Cases in consumer behavior /
by: DeBruicker, F. Stewart
Published: (1980)

Research methods in management : a concise introduction to research in management and business consultancy /
by: Lancaster, Geoff
Published: (2005)

Asian Competitors : Marketing for Competitiveness in the Age of Digital Consumers /
by: Kartajaya, Hermawan, 1947-
Published: (2019)

Proceedings of the marketing and services management seminar 2009 : case studies in Malaysia : August 19, 2009, Residence Hotel, UNITEN, Bangi,Selangor /
Published: (2009)

Economic restructuring, technology transfer and human resource development /
by: Virmani, B. P.
Published: (1999)