APA (7th ed.) Citation

Mathews, R., & Wacker. (2008). What's your story?: Storytelling to move markets, audiences, people and brands. FT Press.

Chicago Style (17th ed.) Citation

Mathews, Ryan, and Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands. New Jersey: FT Press, 2008.

MLA (8th ed.) Citation

Mathews, Ryan, and Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands. FT Press, 2008.