What's your story? : storytelling to move markets, audiences, people and brands /

Bibliographic Details
Main Author: Mathews, Ryan
Other Authors: Wacker
Format: Book
Published: New Jersey: FT Press, 2008.
Subjects:
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245 1 0 |a What's your story? :   |b storytelling to move markets, audiences, people and brands /   |c Ryan Mathews and Watts Wacker. 
260 # # |a New Jersey:   |b FT Press,   |c 2008. 
300 # # |a 222 p;   |c 24cm. 
650 # 0 |a Corporate culture  
650 # 0 |a Marketing  
650 # 0 |a Storytelling --   |x Economic aspects  
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