APA (7th ed.) Citation

Bhargava, R. (2008). Personality not included: Why companies lose their authenticity--and how great brands get it back. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bhargava, Rohit. Personality Not Included: Why Companies Lose Their Authenticity--and How Great Brands Get It Back. New York: McGraw-Hill, 2008.

MLA (8th ed.) Citation

Bhargava, Rohit. Personality Not Included: Why Companies Lose Their Authenticity--and How Great Brands Get It Back. McGraw-Hill, 2008.