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| LEADER |
00697cam a2200205 7i4500 |
| 001 |
0000009770 |
| 005 |
20151104090000.0 |
| 005 |
##20151104111800.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9780071545211
|
| 039 |
# |
9 |
|y 201511041118
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b BHA
|
| 100 |
1 |
# |
|a Bhargava, Rohit.
|
| 245 |
1 |
0 |
|a Personality not included :
|b why companies lose their authenticity--and how great brands get it back /
|c Rohit Bhargava..
|
| 260 |
# |
# |
|a New York:
|b McGraw-Hill,
|c c2008.
|
| 300 |
# |
# |
|a xiv, 300p:
|b ill;
|c 22cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Authenticity (Philosophy)
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 999 |
|
|
|a 0000063092
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|