Personality not included : why companies lose their authenticity--and how great brands get it back /

Personality not included : why companies lose their authenticity--and how great brands get it back /

Bibliographic Details
Main Author:	Bhargava, Rohit
Format:	Book
Published:	New York: McGraw-Hill, c2008.
Subjects:	Authenticity (Philosophy) Branding (Marketing)

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