Dhar, M. (2007). Brand management 101: 101 lessons from real-world marketing. John Wiley & Sons (Asia).
Chicago Style (17th ed.) CitationDhar, Mainak. Brand Management 101: 101 Lessons from Real-world Marketing. Singapore: John Wiley & Sons (Asia), 2007.
MLA (8th ed.) CitationDhar, Mainak. Brand Management 101: 101 Lessons from Real-world Marketing. John Wiley & Sons (Asia), 2007.
Warning: These citations may not always be 100% accurate.