Brand management 101 : 101 lessons from real-world marketing /

Bibliographic Details
Main Author: Dhar, Mainak
Format: Book
Published: Singapore: John Wiley & Sons (Asia), 2007.
Subjects:
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245 1 0 |a Brand management 101 :   |b 101 lessons from real-world marketing /   |c Mainak Dhar. 
246 0 # |a Brand management one hundred and one 
260 # # |a Singapore:   |b John Wiley & Sons (Asia),   |c 2007. 
300 # # |a vii, 215 p;   |c 23cm. 
500 # # |a Includes index 
650 # 0 |a Brand name products  
650 # 0 |a Marketing --   |x Management  
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