Made to stick : why some ideas take hold and others come unstuck /

Bibliographic Details
Main Author: Heath, Chip
Other Authors: Heath, 1973-
Format: Book
Published: London: Random House Business Books, 2007.
Subjects:
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020 # # |a 9781905211562  
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090 0 0 |a 302.2   |b HEA 
100 1 # |a Heath, Chip 
245 1 0 |a Made to stick :   |b why some ideas take hold and others come unstuck /   |c Chip Heath and Dan Heath. 
260 # # |a London:   |b Random House Business Books,   |c 2007. 
300 # # |a 291 p;   |c 21cm. 
500 # # |a Includes index 
650 # 0 |a Memetics  
650 # 0 |a Context effects (Psychology)  
700 0 # |a Heath,   |h Dan(  |d 1973-)  
999 |a 0000520907  |b BOOK  |c Main Non-Fiction  |e INTAN BK