APA (7th ed.) Citation

Goldstein, N. J., Cialdini, R. B., & Martin, S. J. Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Chicago Style (17th ed.) Citation

Goldstein, Noah J., Robert B. Cialdini, and Steve J. Martin. Yes!: 50 Scientifically Proven Ways to Be Persuasive.

MLA (8th ed.) Citation

Goldstein, Noah J., et al. Yes!: 50 Scientifically Proven Ways to Be Persuasive.