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15110428s1979 maua b 00110 eng |
| 010 |
# |
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|a 79-011363
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|a 087626562X
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|a (upgd41) 79011363
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|a 658.8/3
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| 090 |
0 |
0 |
|a 658.83 M
|
| 100 |
1 |
# |
|a McGown, K. L,
|d 1943-
|
| 245 |
1 |
0 |
|a Marketing research :
|b text and cases /
|c K. L. McGown..
|
| 260 |
# |
# |
|a Cambridge, Mass:
|b Winthrop Publishers,
|c c1979.
|
| 300 |
# |
# |
|a xiv, 432 p:
|b ill;
|c 25cm.
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Marketing research
|
| 650 |
# |
0 |
|a Marketing research --
|x Case studies
|
| 999 |
|
|
|a 0000423913
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|