Marketing research : text and cases /

Bibliographic Details
Main Author: McGown, K. L, 1943-
Format: Book
Published: Cambridge, Mass: Winthrop Publishers, c1979.
Subjects:
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100 1 # |a McGown, K. L,   |d 1943- 
245 1 0 |a Marketing research :   |b text and cases /   |c K. L. McGown.. 
260 # # |a Cambridge, Mass:   |b Winthrop Publishers,   |c c1979. 
300 # # |a xiv, 432 p:   |b ill;   |c 25cm. 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing research  
650 # 0 |a Marketing research --   |x Case studies  
999 |a 0000423913  |b BOOK  |c Main Non-Fiction  |e INTAN BK